How to Create Your Own Physical Video Products

Why are video products important? Because they have a higher perceived value by your prospects and customers.

You can charge more for videos than you typically can for ebooks, and they can be easier to sell because more people want to watch videos than read ebooks. If you want to capture both video lovers and readers, simply add PDF transcripts of your videos to your package.

Then if you choose, you can also re-purpose the video by stripping out the audio and selling that as a product, as well as packaging the transcriptions into an ebook or breaking them up into articles and blog posts. And if you're making a series of videos, you can even turn them into an entire course or membership site.

What kind of camera do you need?

You can go with an expensive model, but in the beginning I advocate saving your money and using a fairly decent camera that doesn't set you back several hundred dollars.